Tuesday, April 8, 2014

May is Celiac Awareness Month and we have lots of shirt selections with special emphasis on Celiac Disease and Gluten-Free Diets

SensitiviTees Graphic Apparel Company Unveils Updated Website Featuring New Gluten-Free Designs in Time for National Celiac Awareness Month. E-Commerce Site Sells T-Shirts with Messages about Common Food Allergies, with Special Emphasis on Celiac Disease and Gluten-Free Diets

May is Celiac Awareness Month. To help support celiac sufferers and to bring more awareness of celiac disease to the public, SensitiviTees, “the sharing caring clothing company” has launched a new e-commerce website, SensitiviTees.com. Consumers can purchase t-shirts for children and adults that bear messages about celiac disease and food allergies “to help others be more sensitive.” The company was started in July 2010 by two mothers whose son suffers from food allergies and celiac; they developed a novel approach to remind family, friends, and teachers about their son’s food restrictions, with a specialty t-shirt line that delivers the message.

“We wanted to come up with a fun way to convey a serious issue regarding our son’s condition and that of other children,” said co-founder, Stacy Tankel. “After doing some research, we realized that many people are in this position of always having to warn others about dietary restrictions and issues around certain foods. Out of that research and the experience of parental concern, we came up with the idea for SensitiviTees.” The company sells short-sleeve and long-sleeve shirts with whimsical, colorful designs to help make others aware of gluten-free restrictions and wheat allergy, dairy and milk allergy, fish and seafood allergy, and nut and peanut allergy.

Celiac disease is an autoimmune disorder that causes inflammation of the small intestine when the individual ingests gluten, a protein found in wheat, barley and rye. This inflammation, which affects the villi, can lead to malabsorption of nutrients which, in addition to digestive problems can lead to complications such as anemia, bone loss, increased risk of other autoimmune disorders, infertility and neurological problems. It is difficult to diagnose but symptoms can be reversed and managed by adopting a completely gluten-free diet. The National Foundation for Celiac Awareness (www.celiaccentral.org) notes that about 1 percent of the population has celiac disease; of that number, an estimated 83 percent of Americans with celiac disease are undiagnosed or misdiagnosed with other conditions.  

As a reminder, our blog is frequently updated with helpful information about celiac, gluten-free foods and recipes, common food allergies and tips for healthful living. There is also a resource page with links to organizations that offer education and information on celiac disease and gluten-free foods.

In addition to consumer sales, SensitiviTees offers a reseller program. For more information or to shop the line of graphic tees, visit www.SensitiviTees.com or contact us at info@sensitivitees.com .